BRAND DESIGN, ILLUSTRATION

SAM EDELMAN

Logo and collateral design for a brand event in Palm Beach called L’Hotel Gigi, honoring 10 years of the brand’s customer-favorite sandal, The Gigi.

L’HOTEL GIGI

The first pop-up for the l’Hotel Gigi Summer series took place in Palm Beach. I created a logo that spoke to the beach and summer vacations with a retro feel.

BAGS

We worked with Adrienne Bailon to develop the look & feel of the box design. She was inspired by a minimal, soft design incorporating messaging about self love and self-care in relation to the deodorant package.

PICKLEBALL PADDLES

Custom illustration for pickleball paddles. Featuring Sam Edelman scarf and sunglasses

MENUS

The menus drew on the same ocean-scalloped shape featured in the logo and used it as a minimal & on-trend border, along with Sam Edelman’s now-iconic hero green color.

Sam Edelman recreated the l’Hotel Gigi pop-up in
Sag Harbor and Nantucket later in the Summer