ART DIRECTION, BRAND DESIGN, NAMING

QUIET HOURS

Naming, logo & colors development, art direction, model casting for photo and packaging for a new beauty brand based in Brooklyn, NY.

Creative Director: Calvin Lien
Photographer: Charlie Dixon
Art Director/Graphic Designer: Lauren Barr

QUIET HOURS BRAND

The name Quiet Hours is the epitome of the brand’s intention- providing tools for personal time and self-care in the early or late hours of the day, times oftentimes designated in hospitality as “quiet hours”. Products like the ice and jade rollers or the notebook and hourglass timer provide an easy way to refresh in those moments of time where you choose to make time for yourself.

We went through several iterations for the logo while exploring the feel of the brand, from youthful and playful to more elevated and relaxed, eventually choosing a simple and on-trend extended sans-serif that reflects a sense of calm and can be easily read in small sizes on the products and packaging.