BRAND IDENTITY, PACKAGING DESIGN, ILLUSTRATION

XOCHI

An specialty tea brand with Aztec goddess Xochi at the forefront
Conceptual brand developed for Square

 

Packaging

Each box features the goddess and corresponding illustrations depending on the type of product. The box slides open to reveal the loose leaf tea for a differentiating luxury experience, which also allows the customer to scoop the tea once open without digging into a vertical box.